Doe Deere And Lime Crime Bringing Modern Makeup To The Masses

Makeup trends will always come and go, and the fashion runways often play a key role in what’s hot for the season.


There are societal views of cosmetics, however, that have kept women in their place for decades, making them afraid to experiment with boldness and bizarreness or hesitant to feel empowered by their unique beauty.


The major beauty company players seemed to give women one beige palette to play with or a mild set of shadows or lipsticks that were appropriate only for daytime or party events.


That’s why Doe Deere launched her successful e-commerce makeup brand called “Lime Crime” in 2008. In an interview with, the Russian native talked about breaking beauty barriers and developing a beauty company that allows women and men to choose vibrant makeup palettes that scream “Look at me!”


Lime Crime makeup has a fantasy edge, a modern appeal with a bad-girl attitude in a world of unicorns. CEO and founder Doe Deere believes that cosmetics should be fun, expressive, playful and sexy and whatever the person wants to create when they apply her strong and radically-colored palettes.


When she debuted Lime Crime, Doe Deere wasn’t sure it would take off so swiftly, but the brand clicked, and young faces fell hard for the Velvetines lipsticks and Venus eyeshadow palettes.


Doe Deere credits her incredible brand building on e-commerce to her knowledge of everything computers, online shopping, social media and her audience. She believes you have to know exactly what your brand is about and who your target is. Doe Deere knows that the giant makeup companies will always have a presence and a force, but little Lime Crime, an independent company, has taken the world of cosmetics by storm.


First, Lime Crime is highly regarded as a vegan and cruelty-free makeup label. Doe Deere isn’t kidding around because both PETA and the Leaping Bunny are strict about handing out certifications, and Lime Crime always passes the test with flying colors.


It matters to Doe Deere, her brand’s image and the staff who work around her that her company holds animals and their treatment to the strictest ideals.


Another important asset of Lime Crime’s makeup designs comes from collaborating with the ideal laboratory experts. Doe Deere tells that choosing a group of chemists that shares her brand-vision is absolutely essential.


She is hands-on with her cosmetics and wears the brand daily, so Doe Deere’s input matters. The chemists understand what she demands in materials, colors and textures for the brand’s overall profile.


Lime Crime makeup features pretty glitter, iridescence, diamond-like crystals and outrageous colors like blue, green, gold metallic, plum, orange and mushroom-brown lipsticks.


Doe Deere has even introduced an M$LF Velvetines Set with shades like blush/gold shift, cotton candy/champagne shift and extreme rose gold. The elegant lip toppers can create a variety of glamorous looks; let your creativity be your guide.


Lime Crime is based in Los Angeles. You can find the beauty brand here.

Doe Deere Uses Lime Crime To Start Her Beauty Routine Daily

When it comes to looking good, most people have a routine that they follow closely every morning and evening. One of those people who knows the art of morning beauty is Doe Deere. The founder for Lime Crime starts her day every morning in the same way. Doe wakes every morning at the same time without the use of her alarm. She makes sure to get 9 hours of sleep each night and swears by that number- at least for herself that is. Waking up every morning without an alarm clock helps to keep her schedule flowing. By drinking a glass full of water each morning, you are ensuring that you are keeping well hydrated. Using stretches is important for keeping yourself in balance and in shape. If you suffer from back problems or need to have a stretch that helps to release tightened areas in your back, the cat and camel pose is what she uses to get loose. After stretching, breakfast is important. Staying on top of your business is vital for keeping a business running smoothly. Doe Deere knows this and uses a company chat internal program to keep in touch with her workers before arriving at the office each morning. Using Instagram is also another favorite by Doe Deere. Keeping up with current trends is how Lime Crime keeps at the top of its game. You have to be able to create new ideas and come up with new products and staying free from social media, emails and digital products before the afternoon is how Doe Deere is able to keep her business booming. While applying her morning makeup during her beauty routine, Doe makes sure to jam to her favorite music choices. Staying true to how she was raised, Doe takes pride in jamming to the Beatles while getting ready every morning. The Glossier face wash is the number one item that Doe Deere uses to keep looking fresh every day. The wash is very mild for the skin and is scented to roses. Starting the day with a moisturizer is going to make sure that your face does not dry out. The Murad Hydrodynamic essence is her go to moisturizer. Using the L’Oreal True Match Foundation is what Doe Deere uses to apply a base to her makeup. Doe Deere is currently working on her own foundation line which she hopes to release soon. Before she goes any further on her beauty routine, Doe starts by applying a powder finish to her face before she goes on to fill in her eyebrows. Next she moves on to her lips and cheeks. She is quoted as saying that blush and lipstick are the most favorite makeup choices she uses daily. By using a red or pink colored blush, she can then add a bold pink or red lip. When asked what are her favorite choices by Lime Crime, Doe Deere tells the Red Velvet, Rustic and Pink Velvet are the ones that she enjoys the best. She tells everyone that her makeup beauty routine takes 15 minutes up to an hour depending on if she wants to rush through it in the morning or if she has time to get ready. Follow Doe Deere on Facebook.